Every year I make a Trend Tour to get fresh inspiration and trend insights. I like to visit cities, because there where young people live together you find new signals, concepts and products. I believe that in the current Zeitgeist most innovations start at the West coast of the US. Last time I have been to SanFrancisco and Los Angeles, this time Seattle and Portland. I always end my Trend Tour with NY, because that’s the place where you see if new concepts, new products become really relevant for consumers.
Part 2 Seattle: https://youtu.be/MQ9u9ejmu2E