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Helps to build Future-Proof Brands

based on Zeitgeist consumer trends & insights

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“Our passion is helping brands bloom, along with the people behind those brands.”

“We use our Zeitgeist trend model, to define consumer trends and insights, together with our 30 years marketing experience, to build Future-Proof Brands.”

“Too often, I see brands and organisations reacting too slowly to the changing Zeitgeist. Even though these days, standing still is simply not an option.”

“Our business isn’t just about inspiration, it is about translating trends into BrandDNA & positioning and strategy & innovation, to Future-proofing your business. We’d be happy to show you how.”

Peter Heshof, founder of Bloom
Trendwatcher, Consultant, Speaker

Inspiring Trend lecture

What will your consumers want next? towards 2025/30

Peter will explain that consumer trends are not based on coincidences but are driven by the fixed cycle of the zeitgeist. This proven Zeitgeist trend model is being used for more than 20 years by leading brands.
He explains the relevant consumer trends (towards 2025/30) and identifies where the opportunities are for your business and brand. This inspiring presentation gives you more control over the future and helps you to build a future-proof brand.

How can we help you?


What do you consumers want next? Trends explained by the fixed cycle of the changing Zeitgeist. What they mean for your brand?


Do you want to keep your Future-Proof in a changing Zeitgeist? Looking for a relevant and future proof BrandDNA?

Marketing Mix

Are you looking to translate trends into Renovation & Innovation and Activation & Communication?


Looking for Trend-driven Ideation? Concept-ideas based on consumer needs and trends?

Strategic Advice

Do you need advice how to keep your brand or organization Future-Proof, in a fast changing world?

Since 2003 we have been working with over 100 national and international brands and organisations, see them all.

Curious about our publications?

The new drivers for food consumers

The new drivers for food consumers

This artcile was published in January 2022 on Nutrition Investor. When buying food products, consumers are generally driven by 3 key consumer needs: taste, price and convenience. But entering a new zeitgeist period (a new dominant mentality in society), these three...

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The logic behind consumer trends

The logic behind consumer trends

As introduction to my trend presentation about consumer and category trends at the Global Pets Forum, I wrote an article about my Zeitgeist trend model and trends. Link to the article, click here.

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