Shifting consumer preference for food and drink products can be determined and projected by using the zeitgeist model. Changing consumer preferences and food trends don’t just happen by accident. Food trends are driven by the fixed cycle of the zeitgeist, the dominant...

I have published 3 articles about: What do the consumers want Post-Covid? The Compass is a must-have for your marketing plan, your innovation and inspiration for your team. The Compass helps you to understand the new Zeitgeist period and the consumer. Also you get...

Your wrist watch tells you exactly what you should eat for dinner, based on your DNA and your day time activities. For family members, likewise, a selection of unique, personalised recipe suggestions appears, containing the exact required nutritional values for...

Every year I make a Trend Tour to get fresh inspiration and trend insights. I like to visit cities, because there where young people live together you find new signals, concepts and products. I believe that in the current Zeitgeist most innovations start at the West...

Every year I make a Trend Tour to get fresh inspiration and trend insights. I like to visit cities, because there where young people live together you find new signals, concepts and products. I believe that in the current Zeitgeist most innovations start at the West...

Every year I make a Trend Tour to get fresh inspiration and trend insights. I like to visit cities, because there where young people live together you find new signals, concepts and products. I believe that in the current Zeitgeist most innovations start at the West...

Published in SecondSight magazine   In coming years, disruption and transformation will continue to be part of our lives. Change, accelerated by the introduction of new technology, will be the only constant factor. People who adjust easily to new situations will...

Marketing is not about brands; it’s about people!   The shift in zeitgeist from the me-era to the We-era has added implications for brands and marketers. In the years to come, brands should focus not on the ‘me, myself and I’ (brand image,) but rather on the We...

http://www.slideshare.net/moolb/trend-report-newyork-2013-peter-heshof

It’s time we took control You can read about it, see it and feel it. We are entering a period of insecurity. Our childhood certainties have fallen away: continuous economic growth, safe banks, inflation-proof pensions and stable governments. After a period of...

Marketing needs a new role in the horizontal society The individualisation of the last 50 years has created a society with empowered individuals. Internet has made our world transparent and has given people the means to live more independently: banking over the...