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The logic behind consumer trends

The logic behind consumer trends

As introduction to my trend presentation about consumer and category trends at the Global Pets Forum, I wrote an article about my Zeitgeist trend model and trends. Link to the article, click here.

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Discover the logic behind food trends

Discover the logic behind food trends

Shifting consumer preference for food and drink products can be determined and projected by using the zeitgeist model. Changing consumer preferences and food trends don’t just happen by accident. Food trends are driven by the fixed cycle of the zeitgeist, the dominant...

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Post-Covid Compass

Post-Covid Compass

I have published 3 articles about: What do the consumers want Post-Covid? The Compass is a must-have for your marketing plan, your innovation and inspiration for your team. The Compass helps you to understand the new Zeitgeist period and the consumer. Also you get...

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Food trends of the next decade

Food trends of the next decade

Your wrist watch tells you exactly what you should eat for dinner, based on your DNA and your day time activities. For family members, likewise, a selection of unique, personalised recipe suggestions appears, containing the exact required nutritional values for...

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Video: Trend Tour Seattle

Video: Trend Tour Seattle

Every year I make a Trend Tour to get fresh inspiration and trend insights. I like to visit cities, because there where young people live together you find new signals, concepts and products. I believe that in the current Zeitgeist most innovations start at the West...

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Video: Trend Tour Portland

Video: Trend Tour Portland

Every year I make a Trend Tour to get fresh inspiration and trend insights. I like to visit cities, because there where young people live together you find new signals, concepts and products. I believe that in the current Zeitgeist most innovations start at the West...

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Video: Trend Tour New York

Video: Trend Tour New York

Every year I make a Trend Tour to get fresh inspiration and trend insights. I like to visit cities, because there where young people live together you find new signals, concepts and products. I believe that in the current Zeitgeist most innovations start at the West...

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The new psychology of success

The new psychology of success

Published in SecondSight magazine   In coming years, disruption and transformation will continue to be part of our lives. Change, accelerated by the introduction of new technology, will be the only constant factor. People who adjust easily to new situations will...

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Top consumer trends

Top consumer trends

Peter Heshof has defined the following 6 Consumer trends for Brands: - Flexible Mindset - Best Basics - Good & Inspiring Food - Humanisation - Taking Control - Colourful Life These trends are based on Bloom's ongoing Zeitgeist trend research and Peter's recent...

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4 Steps to building a meaningful brand

4 Steps to building a meaningful brand

Marketing is not about brands; it’s about people!   The shift in zeitgeist from the me-era to the We-era has added implications for brands and marketers. In the years to come, brands should focus not on the ‘me, myself and I’ (brand image,) but rather on the We...

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