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Ideation workshop

‘Not Hocus Pocus but Focus Pocus’

Creating relevant new concepts doesn’t take place in some kind of hocus-pocus meeting, like a random brainstorming session complete with flipchart covered in yellow sticky notes.
We choose to conduct ‘Focus Pocus’ workshops instead, using our knowledge of trends and consumer insights to generate highly focused concepts. With a customized Top-5 list of new concepts for your business as a result.

Trend-driven innovation
– Do you want to gain ideas that effectively anticipate consumer trends and insights?
– You are not interested in randomly brainstorming, because that’s just too easy, or
– You’re tired of going home after a meeting with pages full of yellow sticky notes.
If so, this time you should opt for our Focus Pocus workshop, in which we generate highly promising concepts.

During our trend-driven innovation workshop, we use brands from different categories as examples in order to inspire you.

Successful Projects
We have helped with the ideation of successful concepts for many brands, including Andrelon (shampoo range), Robijn (Stralend Wit detergent), Pickwick (tea concepts), Koopmans and Dr.Oetker (baking concepts), Knorr (product concepts), Atkins (cookie concept), ABN (Baby concept ), BoerenBond/Welkoop (Square-metre garden, Best Start, Craftsman-quality tools), Bacardi (Mojito cocktail concept), Euroma (Product concepts), Centraal Beheer Achmea (Mobility concept), FBTO (Life concept), Staatsloterij (Gelukstrekking lottery), AutoWeek (Autoweek Live) and more.

One-day workshop
Optional: One extra day-long Conception workshop, in which we help you craft the best concepts into concept sheets for market research

Workshop with participants from various backgrounds (8- 12 people)

A focused brainstorming session that is certain to result in a number of very promising concepts (Top 5 Concepts)

More information
+31 (0)618 55 24 37 (Peter Heshof)