Video: Trend Tour Seattle

Video: Trend Tour Seattle

Every year I make a Trend Tour to get fresh inspiration and trend insights. I like to visit cities, because there where young people live together you find new signals, concepts and products. I believe that in the current Zeitgeist most innovations start at the West...
Video: Trend Tour Portland

Video: Trend Tour Portland

Every year I make a Trend Tour to get fresh inspiration and trend insights. I like to visit cities, because there where young people live together you find new signals, concepts and products. I believe that in the current Zeitgeist most innovations start at the West...
Video: Trend Tour New York

Video: Trend Tour New York

Every year I make a Trend Tour to get fresh inspiration and trend insights. I like to visit cities, because there where young people live together you find new signals, concepts and products. I believe that in the current Zeitgeist most innovations start at the West...
The new psychology of success

The new psychology of success

Published in SecondSight magazine   In coming years, disruption and transformation will continue to be part of our lives. Change, accelerated by the introduction of new technology, will be the only constant factor. People who adjust easily to new situations will...
Top consumer trends

Top consumer trends

Peter Heshof has defined the following 6 Consumer trends for Brands: – Flexible Mindset – Best Basics – Good & Inspiring Food – Humanisation – Taking Control – Colourful Life These trends are based on Bloom’s ongoing...
4 Steps to building a meaningful brand

4 Steps to building a meaningful brand

Marketing is not about brands; it’s about people!   The shift in zeitgeist from the me-era to the We-era has added implications for brands and marketers. In the years to come, brands should focus not on the ‘me, myself and I’ (brand image,) but rather on the We...