by Peter Heshof | May 24, 2022 | Publications
This artcile was published in January 2022 on Nutrition Investor. When buying food products, consumers are generally driven by 3 key consumer needs: taste, price and convenience. But entering a new zeitgeist period (a new dominant mentality in society), these three...
by Peter Heshof | Nov 2, 2021 | Publications
As introduction to my trend presentation about consumer and category trends at the Global Pets Forum, I wrote an article about my Zeitgeist trend model and trends. Link to the article, click here.
by Peter Heshof | Nov 2, 2021 | Publications
As introduction for my trend presentation at the Anuga Food FAir in Cologne, I was interviewed about my work and food trends. Link to the article, click here.
by Peter Heshof | Oct 8, 2020 | Publications
Shifting consumer preference for food and drink products can be determined and projected by using the zeitgeist model. Changing consumer preferences and food trends don’t just happen by accident. Food trends are driven by the fixed cycle of the zeitgeist, the dominant...
by Peter Heshof | Oct 8, 2020 | Publications
I have published 3 articles about: What do the consumers want Post-Covid? The Compass is a must-have for your marketing plan, your innovation and inspiration for your team. The Compass helps you to understand the new Zeitgeist period and the consumer. Also you get...
