The new drivers for food consumers

The new drivers for food consumers

This artcile was published in January 2022 on Nutrition Investor. When buying food products, consumers are generally driven by 3 key consumer needs: taste, price and convenience. But entering a new zeitgeist period (a new dominant mentality in society), these three...
Discover the logic behind food trends

Discover the logic behind food trends

Shifting consumer preference for food and drink products can be determined and projected by using the zeitgeist model.  Changing consumer preferences and food trends don’t just happen by accident. Food trends are driven by the fixed cycle of the zeitgeist, the...
Post-Corona Kompas: 6 Top Consumer Trends

Post-Corona Kompas: 6 Top Consumer Trends

De afgelopen periode heb ik 3 artikelen gepubliceerd op Marketing Tribune over: Wat wil de consument Post-Corona? Het Post-Corona Kompas is een must-have voor je plannen, richting voor je innovatie en inspiratie van je team. Het Kompas helpt je om de nieuwe tijdgeest...