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Trend report – New York 2013
It’s time we took control
It’s time we took control You can read about it, see it and feel it. We are entering a period of insecurity. Our childhood certainties have fallen away: continuous economic growth, safe banks, inflation-proof pensions and stable governments. After a period of...
Marketing needs a new role in the horizontal society
Marketing needs a new role in the horizontal society The individualisation of the last 50 years has created a society with empowered individuals. Internet has made our world transparent and has given people the means to live more independently: banking over the...
Trend report – China 2011