by Peter Heshof | Mar 4, 2016 | Publications
Peter Heshof has defined the following 6 Consumer trends for Brands: – Flexible Mindset – Best Basics – Good & Inspiring Food – Humanisation – Taking Control – Colourful Life These trends are based on Bloom’s ongoing...
by Peter Heshof | Mar 4, 2016 | Publications
Marketing is not about brands; it’s about people! The shift in zeitgeist from the me-era to the We-era has added implications for brands and marketers. In the years to come, brands should focus not on the ‘me, myself and I’ (brand image,) but rather on the We...
by Peter Heshof | Feb 20, 2013 | Publications
Trend Report NewYork 2013 – Peter Heshof – BLOOM from trend & marketing agency...
by Peter Heshof | Nov 15, 2012 | Publications
It’s time we took control You can read about it, see it and feel it. We are entering a period of insecurity. Our childhood certainties have fallen away: continuous economic growth, safe banks, inflation-proof pensions and stable governments. After a period of...
by Peter Heshof | May 15, 2012 | Publications
Marketing needs a new role in the horizontal society The individualisation of the last 50 years has created a society with empowered individuals. Internet has made our world transparent and has given people the means to live more independently: banking over the...
