helps brands stay relevant

based on Zeitgeist trends & insights

Peter Heshof

twoty groot

“Our passion is helping brands bloom, along with the people behind those brands.”

“We use our Zeitgeist trendvision, together with our broad marketing experience, to make sure your brand stays relevant.”

“Too often, I see brands and organisations reacting too slowly to the changing Zeitgeist. Even though these days, standing still is simply not an option.”

“When people do dive into the trends, they are often confused by the number of trends out there. That’s where we come in. Based on your brand and the Zeitgeist, we highlight only those trends relevant to your specific situation.”

“Our business isn’t just about inspiration, it is about translating trends into positioning, strategy or innovation to help further your business. We’d be happy to show you how.”

Peter Heshof, founder of Bloom

How can we help you?


Are you looking for future insights? Insights into the changing Zeitgeist and consumer trends? What they mean for your brand?

Zeitgeist trend presentation


Do you want to keep your brand relevant in a changing Zeitgeist? Looking for a relevant and future proof BrandDNA?

Brand positioning workshop

Marketing Mix

Are you looking to translate trends into Renovation & Innovation and Activation & Communication?

Marketing strategy workshop


Looking for Trend-driven Innovation? Concepts based on consumer needs and trends?

Ideation workshop

Strategic advice

Do you need advice how to keep your brand or organisation relevant in a changing world?

Strategic advice

Since 2003, we have worked with over 50 Dutch and international brands and companies. See them all.

What do clients say about Bloom?

“Working with Peter has given me and the team a lot of inspiration going forward. I have seen a lot of trend presentations, but Peter’s Zeitgeist view is not only inspirational, but also very concrete and offers guidance to improve ideas and plans.”

Sander van der Linden

Marketing Director Benelux, JACOBS DOUWE EGBERTS

“Peter gave an inspiring presentation to our team in which he explained his Zeitgeist vision. His story was received very positively and has contributed to looking at society and our customers differently. Highly recommended for teams who could use some additional inspiration for developing concept and products.”

Jeroen de Gier

Director Service strategy and Customer Experience, Ziggo

“Peter has helped me with brand strategy and innovation for the Unox brand. Bloom’s strength is its insightful Consumer Tour and the simplicity of the BrandDNA model. Especially his Zeitgeist trend vision is very valuable, with up to date inspiring examples.”

Debora van der Zee

Global Category Marketing Director, Unilever

How successful brands tap into the Zeitgeist?

Curious about our publications?

The new psychology of success

Published in SecondSight magazine   In coming years, disruption and transformation will continue to be part of our lives. Change, accelerated by the introduction of new technology, will be the only constant factor. People who adjust easily to new situations will... read more

Top consumer trends

Peter Heshof has defined the following 6 Consumer trends for Brands: – Flexible Mindset – Best Basics – Good & Inspiring Food – Humanisation – Taking Control – Colourful Life These trends are based on Bloom’s ongoing... read more

4 Steps to building a meaningful brand

Marketing is not about brands; it’s about people!   The shift in zeitgeist from the me-era to the We-era has added implications for brands and marketers. In the years to come, brands should focus not on the ‘me, myself and I’ (brand image,) but rather on the We... read more